Writing and Editing

I start with a deep, empathetic understanding of the audience: their needs and their “why.” When you offer real value, folks will engage, return and convert.

Over the past 15+ years, I’ve crafted dozens of user-tested, KPI-approved explainers, essays, research articles and thought leadership pieces for prominent health, lifestyle, and entertainment brands including Equinox, Precision Nutrition, AMC Networks, Whole Foods, Larabar, Organic Valley, Fitbit and Lenscrafters and many more.

My reporting and writing have also appeared in national and New York-based publications such as SELF, Glamour, New York, American Baby, Martha Stewart’s Everyday Food, Fit Pregnancy, and Brooklyn Paper.

For Gothamist: Rent in NYC is Really High. Here Are 15 Ideas That Could help You Get a Deal.

For Gothamist: Rent in NYC is Really High. Here Are 15 Ideas That Could help You Get a Deal.

For Gothamist: I Tried it: A Viral Hot Cheetos Burrito in Ditmas Park

For Gothamist: I Tried it: A Viral Hot Cheetos Burrito in Ditmas Park

For Gothamist: A Robot in Greenpoint Made My Coffee Because Why Not

For Gothamist: A Robot in Greenpoint Made My Coffee Because Why Not

For Gothamist and WNYC: 15 Fun Things to Do in NYC This Fall That Won’t Break the Bank.

For Gothamist and WNYC: 15 Fun Things to Do in NYC This Fall That Won’t Break the Bank.

For Gothamist and WNYC: I Tried It! An NYC Yoga Class with a Soundscape to 'Mimic the Grounding Vibrations of the Earth’

For Gothamist and WNYC: I Tried It! An NYC Yoga Class with a Soundscape to 'Mimic the Grounding Vibrations of the Earth’

For Gothamist and WNYC: I tried It! Willingly Freezing My Buns Off to Reduce Muscle Soreness and Anxiety

For Gothamist and WNYC: I tried It! Willingly Freezing My Buns Off to Reduce Muscle Soreness and Anxiety

For Gothamist: I Tried it! Standing in an Hourlong Line for the Suprême Croissant

For Gothamist: I Tried it! Standing in an Hourlong Line for the Suprême Croissant

For Precision Nutrition: "Why ‘Listen to Your Body’ and ‘Do What Works For You’ Rarely Work—and What To Do Instead"

For Precision Nutrition: "Why ‘Listen to Your Body’ and ‘Do What Works For You’ Rarely Work—and What To Do Instead"

For Equinox: "The New Thinking on Nighttime Eating"

For Equinox: "The New Thinking on Nighttime Eating"

For Precision Nutrition: "Can You Gain Weight From Eating Too Little?"

For Precision Nutrition: "Can You Gain Weight From Eating Too Little?"

For Equinox: "Is a Six Pack Bad for Your Body?"

For Equinox: "Is a Six Pack Bad for Your Body?"

For Precision Nutrition: "What To Do When You Don’t Like Vegetables: 3 Steps for Training Your Palate (And Why It’s Important)"

For Precision Nutrition: "What To Do When You Don’t Like Vegetables: 3 Steps for Training Your Palate (And Why It’s Important)"

For Equinox: "A Case for Low-Intensity Cardio"

For Equinox: "A Case for Low-Intensity Cardio"

For Equinox: "The Sleep-Food Connection"

For Equinox: "The Sleep-Food Connection"

For Precision Nutrition: "Nutrition is Not a Belief System"

For Precision Nutrition: "Nutrition is Not a Belief System"

For Precision Nutrition: "Calories In Vs. Out? Hormones? The Debate is Finally Over"

For Precision Nutrition: "Calories In Vs. Out? Hormones? The Debate is Finally Over"

For Precision Nutrition: "Nearly 1 Million Data Points Show What it Really Takes to Lose Fat, Get Healthy, and Change Your Body"

For Precision Nutrition: "Nearly 1 Million Data Points Show What it Really Takes to Lose Fat, Get Healthy, and Change Your Body"

For Precision Nutrition: "35 Lessons From Our Most Successful Clients"

For Precision Nutrition: "35 Lessons From Our Most Successful Clients"

For Precision Nutrition: "I'd Love to Get Started, I'm Just Waiting for the Perfect Time"

For Precision Nutrition: "I'd Love to Get Started, I'm Just Waiting for the Perfect Time"

For Equinox: "How Much is Too Much?"

For Equinox: "How Much is Too Much?"

For Precision Nutrition: "How these 6 people overcame huge health and fitness barriers (and you can too)"

For Precision Nutrition: "How these 6 people overcame huge health and fitness barriers (and you can too)"

For Precision Nutrition: "How to Talk to Your Clients About the Latest Netflix Nutrition Documentary"

For Precision Nutrition: "How to Talk to Your Clients About the Latest Netflix Nutrition Documentary"

For Precision Nutrition: "That Fit Person Who's 'Got it All Together'... Doesn't"

For Precision Nutrition: "That Fit Person Who's 'Got it All Together'... Doesn't"

For Precision Nutrition: "Can Eating Too Little Actually Damage Your Metabolism?"

For Precision Nutrition: "Can Eating Too Little Actually Damage Your Metabolism?"

For Precision Nutrition: "Would I Be Healthier If I Quit Drinking?"

For Precision Nutrition: "Would I Be Healthier If I Quit Drinking?"

For Precision Nutrition: "Dairy: Is it Good or Bad For You?"

For Precision Nutrition: "Dairy: Is it Good or Bad For You?"

For Precision Nutrition: "Manufactured Deliciousness: Why You Can't Stop Overeating (Plus 3 Strategies to Get Control)"

For Precision Nutrition: "Manufactured Deliciousness: Why You Can't Stop Overeating (Plus 3 Strategies to Get Control)"

For Precision Nutrition: "Before and After Photos: Inspirational and Effective OR Demoralizing and Unethical?"

For Precision Nutrition: "Before and After Photos: Inspirational and Effective OR Demoralizing and Unethical?"

For Precision Nutrition: Meal Plans Usually Suck. Here Are 6 Better Ways to Transform Your Diet."

For Precision Nutrition: Meal Plans Usually Suck. Here Are 6 Better Ways to Transform Your Diet."

For Precision Nutrition: “'I’m a Coach, Not a Therapist!' 9 Ways to Help People Change While Staying Within Your Scope."

For Precision Nutrition: “'I’m a Coach, Not a Therapist!' 9 Ways to Help People Change While Staying Within Your Scope."

For Precision Nutrition: "Surviving the Dr. Oz Diet: 5 Easy Steps for Talking People Through the Latest Fads"

For Precision Nutrition: "Surviving the Dr. Oz Diet: 5 Easy Steps for Talking People Through the Latest Fads"

For Precision Nutrition: "Settling the Great Grain Debate: Can Wheat and Other Grains Fit Into a Healthy—and Sane—Diet?"

For Precision Nutrition: "Settling the Great Grain Debate: Can Wheat and Other Grains Fit Into a Healthy—and Sane—Diet?"

For Precision Nutrition: "When the Scale Sucks: 7 Better Ways to Know If Your Nutrition Plan is Working."

For Precision Nutrition: "When the Scale Sucks: 7 Better Ways to Know If Your Nutrition Plan is Working."

For Precision Nutrition: "How to Talk to People So They’re More Likely to Change.

For Precision Nutrition: "How to Talk to People So They’re More Likely to Change.

For Precision Nutrition: "Why ‘Clean Eating’ is Bad For You: The Damaging Psychology Behind the Latest Health Fad"

For Precision Nutrition: "Why ‘Clean Eating’ is Bad For You: The Damaging Psychology Behind the Latest Health Fad"

For SELF: "Real-Life Tips for Better Sleep"

For SELF: "Real-Life Tips for Better Sleep"

For SELF: "Should You Give Up Gluten?"

For SELF: "Should You Give Up Gluten?"

For SELF: "Slim Down, Get Prettier and Stay Healthy With Tea"

For SELF: "Slim Down, Get Prettier and Stay Healthy With Tea"

For SELF: "10 Foods for Radiant Skin"

For SELF: "10 Foods for Radiant Skin"

For Glamour: "Winter Wonders: 7 Fruits to Eat This Season"

For Glamour: "Winter Wonders: 7 Fruits to Eat This Season"

For Brooklyn Paper: "Singles Mixer"

For Brooklyn Paper: "Singles Mixer"

For SELF: "Fowl Play"

For SELF: "Fowl Play"

For Equinox: "The Four Hidden Dangers of Distracted Exercise"

For Equinox: "The Four Hidden Dangers of Distracted Exercise"

For Precision Nutrition: "How I Quit Weekend Overeating"

For Precision Nutrition: "How I Quit Weekend Overeating"

For Brooklyn Paper: "Hairy, Hairy Night"

For Brooklyn Paper: "Hairy, Hairy Night"

For Precision Nutrition: "How to Answer the Most Common Nutrition Questions Like a Boss"

For Precision Nutrition: "How to Answer the Most Common Nutrition Questions Like a Boss"

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