Creative Direction
As Senior Director of Content Marketing and Brand Strategy at Precision Nutrition, I produced a wide range of multimedia products, including landing pages, packages, videos and tools. I’m adept at directing cross-functional teams made up of writers, editors, illustrators, storyboard artists, graphic designers, photographers, video editors, voiceover and interviewer talent, subject matter experts, customers and stakeholders. I love making words and visuals work together, and bringing complex topics to life in an entertaining, relatable and accessible way.
VIDEO: "The Cost of Getting Lean: Is it Really Worth the Tradeoff?"
VIDEO: "Why Health and Fitness Change is Hard"
INFOGRAPHIC: "Sweet Potatoes Vs. Potatoes: Which Are Really Healthier?"
INFOGRAPHIC: "How to Eat to 80% Full (and Why It's a Key Practice for Weight Loss)"
INFOGRAPHIC: "9 Ways to Take the Anxiety Out of Nutrition for Kids"
INFOGRAPHIC: "The Truth About Whole Grains Vs. Refined Grains"
INFOGRAPHIC: "‘What Should I Eat?!’ Our 3-Step Guide for Choosing the Best Foods for Your Body"
INFOGRAPHIC: "8 Ways to Optimize Your Immunity and Protect Your Health"
INFOGRAPHIC: "How to Stop Pressing Pause On Your Health and Fitness"
INFOGRAPHIC: "5 'Superfood' Vs. 'Regular Food' Comparisons That Will Surprise You"
INFOGRAPHIC: "Why Nutrition Science is So Confusing"
INFOGRAPHIC: "How to Create the Perfect Meal"
INFOGRAPHIC: "How to Eat Healthy on a Budget"
INFOGRAPHIC: "Why It's So Easy to Overeat Junk Food, And 7 Ways to Stop"
INFOGRAPHIC: "7 Effective Ways to Make Time for Exercise and Nutrition"
INFOGRAPHIC: "25 Ways to Eat Well on the Go"
INFOGRAPHIC: "How to Stay in Shape When You're Busy"
INFOGRAPHIC: "The Power of Sleep"
INFOGRAPHIC: "3 Steps to Prepping (and Loving) Your Veggies"
INFOGRAPHIC: "Good Stress, Bad Stress: Here's How to Find Your Sweet Spot"
INFOGRAPHIC: "How to Master Meal Prep"
INFOGRAPHIC: "The Best Calorie Control Guide"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting, Part 1"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting: Part 2"
ANIMATED VIDEO: "Why 'Eat Less, Move More' is Incredibly Hard—Especially Now"
ANIMATED VIDEO: "The Secret to Elite Coaching Skills"
ANIMATED VIDEO: "9 Reasons Nutrition Can Feel So Confusing"
VIDEO SERIES: Testimonials + Promos, Precision Nutrition Coaching for Men
VIDEO SERIES: Testimonials + Promos, Precision Nutrition Coaching for Women
VIDEO SERIES: "Here’s What’s Possible With The Precision Nutrition Level 1 Certification"
VIDEO SERIES: "How the Precision Nutrition Certification Changed My Career"