Lead Magnets
I have led the development of hundreds of free courses, e-books, guides, newsletters, landing pages and tools from conception and planning through creation and distribution. By solving key problems for the audience, these packages have garnered millions of leads, strong lead-to-sale CVRs, $100M in revenue and—crucially—immense trust and goodwill for the brand in a competitive market. I excel at combining customer insights,, data, brand pillars, product messaging and CRO intelligence for a final product that serves both audience and business goals.
TOOL: "The Ultimate Macro Calculator"
FREE COURSE: "Fitness and Nutrition Coaching Breakthroughs"
E-BOOK: "The Ultimate Guide to Elimination Diets"
FREE COURSE: "The Ultimate Guide to Low-Carb Diets"
E-BOOK: "What Is Intermittent Fasting?"
FREE COURSE: "What's the Best Diet?"
FREE COURSE: "How to Succeed in Health & Fitness"
FREE COURSE: "17 Hot Nutrition Topics: Debunked or Proven"
INFOGRAPHIC: "3 Steps to Prepping (and Loving) Your Veggies"
INFOGRAPHIC: "Good Stress, Bad Stress: Here's How to Find Your Sweet Spot"
INFOGRAPHIC: "How to Master Meal Prep"
INFOGRAPHIC: "The Best Calorie Control Guide"
INFOGRAPHIC: "The Power of Sleep"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting, Part 1"
INFOGRAPHIC: "The Surprising Problem With Calorie Counting: Part 2"
FREE COURSE: "The Secrets of Body Transformation"
FREE COURSE: "How to Build an Effective + Profitable Nutrition System"
INFOGRAPHIC: "Sweet Potatoes Vs. Potatoes: Which Are Really Healthier?"
NEWSLETTER: "The Smartest Coach in the Room"
INFOGRAPHIC: "How to Eat to 80% Full (and Why It's a Key Practice for Weight Loss)"
NEWSLETTER: "The Live Better Project"
FREE COURSE: "Recover Stronger: 6 Steps to Building Your New Normal"
FREE COURSE: "Food Secrets That Change Lives"
INFOGRAPHIC: "The Truth About Whole Grains Vs. Refined Grains"
INFOGRAPHIC: "‘What Should I Eat?!’ Our 3-Step Guide for Choosing the Best Foods for Your Body"
INFOGRAPHIC: "8 Ways to Optimize Your Immunity and Protect Your Health"
INFOGRAPHIC: "How to Stop Pressing Pause On Your Health and Fitness"
INFOGRAPHIC: "5 'Superfood' Vs. 'Regular Food' Comparisons That Will Surprise You"
INFOGRAPHIC: "9 Ways to Take the Anxiety Out of Nutrition for Kids"
INFOGRAPHIC: "Why Nutrition Science is So Confusing"
INFOGRAPHIC: "How to Create the Perfect Meal"
INFOGRAPHIC: "How to Eat Healthy on a Budget"
INFOGRAPHIC: "Why It's So Easy to Overeat Junk Food, And 7 Ways to Stop"
INFOGRAPHIC: "7 Effective Ways to Make Time for Exercise and Nutrition"
INFOGRAPHIC: "25 Ways to Eat Well on the Go"
INFOGRAPHIC: "How to Stay in Shape When You're Busy"
FREE GUIDE: "Your Best Nutrition Starts Here"